Bronco Numbers - Production

SlashRacer

Apr 24, 2021

I had a short conversation with someone who works at map.

These are the key points from the conversation.

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Gutter Clown, BobT

Last edited by a moderator: Apr 24, 2021

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Apr 24, 2021

SlashRacer
I had a short conversation with someone who works at map.

These are the key points from the conversation.

View attachment 12272 View attachment 12273 View attachment 12274

@SlashRacer
That is a cool report. Thanks!

BobT, PSUTE

Apr 24, 2021

So that would make roughly 18,600 Broncos per month? Hmm.....:unsure: Unless he meant 560 per day.

Wildtrak, 4DR, Iconic Silver, High, Camo Seats.

Gunninja1, SlashRacer

Apr 24, 2021

DRWright
So that would make roughly 18,600 Broncos per month? Hmm.....:unsure: Unless he meant 560 per day.

Prolly that’s the number total.
I’ll bet they’ll do 500 Broncos per day because of the demand... @SlashRacer ??

Rgwinn, SlashRacer

Apr 24, 2021

DRWright
So that would make roughly 18,600 Broncos per month? Hmm.....:unsure: Unless he meant 560 per day.

:ROFLMAO: :ROFLMAO: :ROFLMAO:

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Commodore

Apr 24, 2021

Commodore
Prolly that’s the number total.
I’ll bet they’ll do 500 Broncos per day because of the demand... @SlashRacer ??

560 per day x 30 days = 16,800 per month

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Rgwinn, Gunninja1

Apr 24, 2021

SlashRacer
560 per day x 30 days = 16,800 per month

These are production numbers for both vehicles. Remember they make the Broncos and the Rangers on the same line.

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Deano Bronc, DRWright

Apr 24, 2021

They will be caught up by December at that rate.

Joined May 29, 2020 Member 546
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Gunninja1, Chief1301

Apr 24, 2021

Yes but a 5 to 1 ratio. Thank you this is good info!

2022 Bronco Black Diamond 2dr 2.3L manual Hot Pepper Red. Reserved 8/7/20. Ordered 1/23/21. Reordered 10/08/21. Scheduled week of January 24th 2022, delivered 2/24/2022

Gunninja1, Deano Bronc

Apr 24, 2021

Bronco5.0
They will be caught up by December at that rate.

You can’t just stop making Rangers.

Sdakotabronco
Yes but a 5 to 1 ratio. Thank you this is good info!

They can’t run a 5 to 1 ratio forever.

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Gunninja1, Deano Bronc

Apr 24, 2021

#10

SlashRacer
You can’t just stop making Rangers.

Why not? :ROFLMAO:

Joined May 29, 2020 Member 546
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Gunninja1, Deano Bronc

Apr 24, 2021

#11

SlashRacer
I had a short conversation with someone who works at map.

These are the key points from the conversation.

View attachment 12272 View attachment 12273 View attachment 12274

Apr 25, 2021

#12

Bronco5.0
They will be caught up by December at that rate.

If Ford can get semiconductor chips for them? This chip shortage is the biggest potential delay. Hopefully the chip manufacturers will start cranking them out soon? But I guess it takes a while to make these dang chips?

https://www.nytimes.com/2021/04/23/business/auto-semiconductors-general-motors-mercedes.html

Gunninja1, Deano Bronc

Apr 25, 2021

#13

Chief1301
If Ford can get semiconductor chips for them? This chip shortage is the biggest potential delay. Hopefully the chip manufacturers will start cranking them out soon? But I guess it takes a while to make these dang chips?

https://www.nytimes.com/2021/04/23/business/auto-semiconductors-general-motors-mercedes.html

I think the Broncos are a priority for Ford. They will get the chips before other vehicles.

2021 Badlands, 4 door, 2.7L, Auto, LUX, SAS, Tow Package, MIC, Velocity Blue.

Rgwinn, Gunninja1

Apr 25, 2021

#14

SlashRacer
Chief1301
If Ford can get semiconductor chips for them? This chip shortage is the biggest potential delay. Hopefully the chip manufacturers will start cranking them out soon? But I guess it takes a while to make these dang chips?

https://www.nytimes.com/2021/04/23/business/auto-semiconductors-general-motors-mercedes.html
I think the Broncos are a priority for Ford. They will get the chips before other vehicles.

I hope your right. But if Ford's "Bread and butter" vehicle, the F-150 pick up truck is not getting enough chips? (I've heard that thousands of completed F-150's without chips are sitting?) How will Bronco out prioritize the F-150? Will Bronco be more profitable? Will Bronco have a higher profit margin? I'm sure the chips will be divided amoungst Ford's highest selling, most profitable vehicles. Only time will tell.

https://www.wsj.com/articles/ford-p...l-u-s-plants-due-to-chip-shortage-11619031751

SlashRacer, TK1215

Apr 25, 2021

#15

How many shifts per day (or how many hours worked in a day)? How many days a week?

54 seconds a vehicle and 5 to 1 bronco/ranger is easy math if you know the answer to my two questions.

awesome info btw. Thanks.

SlashRacer, TK1215

Apr 25, 2021

#16

Chief1301
SlashRacer
Chief1301
If Ford can get semiconductor chips for them? This chip shortage is the biggest potential delay. Hopefully the chip manufacturers will start cranking them out soon? But I guess it takes a while to make these dang chips?

https://www.nytimes.com/2021/04/23/business/auto-semiconductors-general-motors-mercedes.html
I think the Broncos are a priority for Ford. They will get the chips before other vehicles.

I hope your right. But if Ford's "Bread and butter" vehicle, the F-150 pick up truck is not getting enough chips? (I've heard that thousands of completed F-150's without chips are sitting?) How will Bronco out prioritize the F-150? Will Bronco be more profitable? Will Bronco have a higher profit margin? I'm sure the chips will be divided amoungst Ford's highest selling, most profitable vehicles. Only time will tell.

https://www.wsj.com/articles/ford-p...l-u-s-plants-due-to-chip-shortage-11619031751

My logic:

Broncos were promised to almost 200k people to order by the end of the year, so prioritizing the most popular/ demanded vehicle just makes more sense

Not to mention these vehicles are full MSRP. You’re getting some incentives with F150s. Assembly line and logistics aside, I’m definitely not an engineer but I am willing to bet that, dollar per dollar, the materials and effort it takes to build a F150 v a FSB is a fraction. FSBs were designed with simplicity and function in mind, anyone can tinker with their Bronco after watching a YouTube video. More materials and less DIYing is what the F150 is designed with.

So taking into account the full MSRP and likely less cost per unit ratio, Ford automatically has a lot of incentive to prioritize the Bronco

SlashRacer, Chief1301

Apr 25, 2021

#17

Broncadonk MKG
My logic:

Broncos were promised to almost 200k people to order by the end of the year, so prioritizing the most popular/ demanded vehicle just makes more sense

Not to mention these vehicles are full MSRP. You’re getting some incentives with F150s. Assembly line and logistics aside, I’m definitely not an engineer but I am willing to bet that, dollar per dollar, the materials and effort it takes to build a F150 v a FSB is a fraction. FSBs were designed with simplicity and function in mind, anyone can tinker with their Bronco after watching a YouTube video. More materials and less DIYing is what the F150 is designed with.

So taking into account the full MSRP and likely less cost per unit ratio, Ford automatically has a lot of incentive to prioritize the Bronco

That and it is the return of the legend!

SlashRacer, Gunninja1

Apr 25, 2021

#18

MattyAg
How many shifts per day (or how many hours worked in a day)? How many days a week?

54 seconds a vehicle and 5 to 1 bronco/ranger is easy math if you know the answer to my two questions.

awesome info btw. Thanks.

I've read that they run 2 10 hour shifts.

2022 Bronco Badlands, 4D, Hot Pepper Red, 2.7, Squatch, Lux, and MIC.
7/13/2020 10:04pm reservation. Blend 6/16/2022 Delivered 6/26/2022.
Dealership - Stephen's Auto Center.

SlashRacer

Apr 25, 2021

#19

TK1215
Broncadonk MKG
My logic:

Broncos were promised to almost 200k people to order by the end of the year, so prioritizing the most popular/ demanded vehicle just makes more sense

Not to mention these vehicles are full MSRP. You’re getting some incentives with F150s. Assembly line and logistics aside, I’m definitely not an engineer but I am willing to bet that, dollar per dollar, the materials and effort it takes to build a F150 v a FSB is a fraction. FSBs were designed with simplicity and function in mind, anyone can tinker with their Bronco after watching a YouTube video. More materials and less DIYing is what the F150 is designed with.

So taking into account the full MSRP and likely less cost per unit ratio, Ford automatically has a lot of incentive to prioritize the Bronco
That and it is the return of the legend!

Right? The fact Ford is planning their own satellite dealership buildings exclusively under the Bronco brand, says it all IMO.

With all the BS going on with my order and dealership, I’m torn. On one hand I can just get a MY22 at a different dealership. On the other hand, I’m willing to bet that a MY21 is going to retain value compared to other vehicles because of its novelty alone. It might be like saying you own a 65 1/2 Mustang. Not nearly the same cool factor, but same concept.

Deano Bronc, SlashRacer

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