Bronco FCTP Program is Coming

This week, Ford announced to dealers that it will launch a Ford Courtesy Transportation Program (FCTP) for Bronco. Ford dealers will have the option to enroll in the Bronco FCTP and purchase up to two units, depending on the number of Bronco reservations that they have. Ford’s intention is for these Broncos to seen and touched by the public.

Courtesy transportation programs serve different purposes depending on the manufacturer. Ford uses the program to give customers a chance to drive their latest products while other OEMs have been known to use these programs to bolster unit sales numbers in down quarters. Regardless of how the program is used, some lucky people might be provided a loaner Bronco to drive before their Bronco is delivered, albeit for only the amount of time it takes to have their current Ford product serviced. Test drives prior to purchase has been one of the biggest requests that we’ve heard from Bronco reservation holders and this is probably as close to an official test drive program as we’ve seen for Bronco.

The program provides the public with Broncos that they can see and touch, provides dealers with a vehicle that can educate and inform sales staff while displaying dealer installed accessories, and allows Ford to verify manufacturing processes prior to building units for customers. However, whether one of these Broncos will be near you will depend on a few factors.

• Your dealer must qualify for the program and opt into the Bronco FCTP. Ford can cancel a dealer’s enrollment in the program at any time if the dealer breaks the rules. Also, if the dealer is enrolled in the Bronco Sport FCTP program, they must have fulfilled all the requirements of that program in order to opt in.
• A dealer must buy the Broncos that they will use in the program and an accessory package that the dealer must install on the Bronco. The dealer will be responsible for the cost of the package and the labor cost for installing it.
• FCTP eligible dealers with 249 reservations or fewer will be able to purchase one Bronco. Eligible dealers with more than 249 reservations will be able to purchase 2 Broncos. One caveat, Ford dealers that are inside the top 100 volume sales dealers but don’t meet the criteria to purchase two Broncos will have the opportunity to do so.

Another interesting aspect of the program is that Ford dealerships can sell these Broncos after meeting all the service requirements of the program, a period of seven months. If dealers sell the Broncos before seven months, then they will forfeit a month of Bronco allocation and a month of Bronco Sport allocation.

Ford has already told dealers that there will be no stock units for Bronco in the 21MY but this seems to be their way of meeting that need while also giving reservation holders a chance to actually see a built out Bronco prior to signing for one. They might even drive it. Sign us up.

See below for the accessories packages that will be equipped on the FCTP Broncos. Which package is on which Bronco is determined by the specifications of the Bronco that Ford lets the dealer buy.