Bronco Build and Price Update Q&A with Ford

David

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We were able to talk to Ford about some of the questions that we saw flying around the Bronco internet after the Build and Price update. Ford has been pretty open and honest with us regarding these answers, many of which won't be the answers that the Bronco community is hoping for. We mainly focus on the Build and Price update that went live last week but also slipped in some other questions from the forums as well.

Grab a snack, this video is over 40min long.


I've gone ahead and transcribed the questions and answers. This is my work and isn’t word for word transcription so it isn’t gospel.

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Bronco Delivery Timeline - 31 DEC 2020.jpg
 
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jparker

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Important to note that we got all the answers that we could. Ford could not or would not speak to certain things and obviously out of our control. There will be more Q&As to come but this is the most up to date information that we have and are passing it all along to the Bronco Nation! If you have more questions, feel free to drop them below⬇
 

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Important to note that we got all the answers that we could. Ford could not or would not speak to certain things and obviously out of our control. There will be more Q&As to come but this is the most up to date information that we have and are passing it all along to the Bronco Nation! If you have more questions, feel free to drop them below⬇
Thanks for doing this. I saw this video posted on Facebook. It answered several of my questions and addressed a lot of concern I've been reading on the forums. I finally came around and created a login so I could ask this question:

For those of us with an early MY21 reservation but are required to wait for MY22, can we count on Ford not to raise pricing? For example, the manual Sasquatch is now MY22 availability only. Can I use the current pricing structure I see on B&P to budget for my MY22 ManSquatch? I understand prices change slightly between MYs, but the price shouldn't increase, especially for MY21 reservation holders...

I think it would be shady of Ford to excite reservation holders by saying "yes you're getting Mansquatch!" and follow it up with "MY22 only" to later add "and we're jacking up the price on you suckers that waited!"

I've truly never been this excited over a vehicle and I know others feel the same. Ford knocked the bronco design out of the park... But has fumbled nearly every step of the rollout. Fortunately for me, it hasn't really affected my commitment to purchasing that much; I've rolled with the punches. However, if they raise prices on Mansquatch/MY22 bronco, that'll be it for me!
 

KDANAZ

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I'm disappointed, plain and simple. Ford should have had the B&P accurate when it was released. Ford is a billion dollar company that can't seem to figure out what the heck is going on. Come on! Now, not only can I not sit in or test drive a new Bronco before I order my $40K plus vehicle, we can't even see what additional options are available until after I've placed my order?
 

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We were able to talk to Ford about some of the questions that we saw flying around the Bronco internet after the Build and Price update. Ford has been pretty open and honest with us regarding these answers, many of which won't be the answers that the Bronco community is hoping for. We mainly focus on the Build and Price update that went live last week but also slipped in some other questions from the forums as well.

Grab a snack, this video is over 40min long.

The video won’t play for me. Did it break the internet?
 
  • Haha
Reactions: Jakob1972

gvanroy

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First, thanks for doing this.

For next Q&A...
  • If I have an early 2021 reservation, will there be a process to wait until 2022 model year to cash in on the reservation? Essentially keeping my reservation until 2022MY opens up to be bumped up in line.
  • What is the definition of "late availability"? lol They keep saying it, but what does it mean? I was about to turn it into a drinking game. Every time they say "late availability" take a shot or drink from your Bronco glass.
  • What happens when people cancel their FE reservations? Will 7k be produced or will the number be reduced?
  • Why can't you add both the LED light bar and the Pod lights? It only allows you add one or the other. Does this stem from GVWR too?
Everything I hear keeps telling me to wait until 2022.
 

Hobgoblin

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Trust me, you do not want to see that video if your goal is to buy a Bronco!
Thanks Buzzy. That is what I gather. Still one of those things that you still want to see. We have all been pretty invested in this from the start.

This is quite the roller coaster ride. My suspicion is that those of us who stick with it may be moving up the list. I anticipate more and more of the “check ya all later, I‘m out“ threads.
 

gvanroy

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I think I'm going to need my bottle of Jack Daniels on this one.
We should have drink pairing recommendations for videos. Recommend high alcohol content for this one. Knott Whiskey. 100 proof but sweet. High alcohol content for "late availability" and disappointment. Sweet for the new information from BN, and to remind you the Bronco is back regardless of model year you go with.
 

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As the video ended, I thought about the beautiful young woman in the neighborhood who hates drivers who tailgate her car. She placed a sticker on the bumper which reads, "If you are going to ride my a**, at least pull my hair!" I thought about that bumper sticker and it was not in reference to tailgating! Now, I need a refill on my Bronco beer glass.
 

BuzzyBud

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  • What happens when people cancel their FE reservations? Will 7k be produced or will the number be reduced?
If you rerun the video you will hear Esteban say 7000 FEs will be built. From that statement, I assume some will go to buyers who want their Bronco ASAP, some will wait for "late availability", some will cancel and some will change to another model. The FEs that do not go to buyers with reservations have to go somewhere. Can you guess? Bingo! To dealers for sale with ADMs. Nice?!
 

BuzzyBud

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Yep, I am definitely glad I canceled my reservation and am opting to wait for '22 or '23 to check out the Bronco. This is a total trainwreck.
First off, yes I did watch the entire video and yes I still plan to buy a 2021 Bronco. I know what you are thinking, no I am not drunk!
I actually thought Matt did his best. It would have been more enjoyable if Mitch Creel was also there to react to Esteban's answers. Instead of Matt, saying, "Got it" or "Awesome", Mitch could have said, "What the F**K" and "You got to be Sh**ing me".