A new lineup of Ford trucks and SUVs – including the all-new Maverick pickup and all-electric Mustang Mach-E SUV – is creating new opportunities for customers to imagine, build, and show off personalized versions of their new rides with Ford Performance Parts and Ford Licensed Accessories.
More than 40 unique Ford project vehicles created in collaboration with some of the automotive aftermarket’s leading customizers are headed to this year’s SEMA show in Las Vegas to bring those visions to life.
“We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process,” said Eric Cin, Ford global director, vehicle personalization, accessories, and licensing. “We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own.”
Ford Performance Parts and Ford Accessories components can be seen across examples of the following vehicles:
- F-Series, long the mainstay in Ford parts and accessories offerings, returns with some of the most radical builds and innovative designs in recent years. Trucks range from F-150-based desert runners and haulers, to F-150 and Super Duty builds
- The all-new 2022 Ford Maverick pickup – the highly anticipated Built Ford Tough compact pickup – makes its SEMA debut with three custom builds leveraging its ingenious customization and storage solutions while demonstrating the catalog of more than 160 Ford Licensed Accessories, Genuine Ford Parts and Ford Performance Parts items offered at launch
- Ford Ranger pickup gets the rock star treatment with an extreme off-road build based on the rugged midsize pickup
- Bronco and Bronco Sport SUV will flex their off-road muscle with six custom builds, plus a nomination for SEMA 4x4 SUV of the Year. See Ford's 2021 Bronco and Bronco Sport builds coming to SEMA. Results of the SEMA member vote will be announced on Monday, Nov. 1.
The Expedition Timberline Off-Grid concept vehicle unveiled at Overland Expo East in Arrington, Virginia, earlier this month will also be on display. The one-off model is based on the new 2022 Expedition Timberline series, the most off-road-capable Expedition ever.
For the first time, stablemates Mustang and Mustang Mach-E are SEMA-bound with a unique mix of five custom builds, including a Mustang Mach-E Shelby concept and a yin-yang combo from the ever-competitive brothers of California customization, Neil and Gene Tjin.
New E-commerce Site and Products
This past year has seen a number of new opportunities and accessories from the Ford parts teams. First among them is the launch of the revamped e-commerce site for Ford Licensed Accessories, Genuine Ford Parts and Ford Performance Parts: accessories.ford.com. There, Ford fans can buy everything online from a 760-horsepower Shelby GT500 engine to a Yakima pop-up rooftop tent, and just about anything in between, and have it shipped to their home.
The accessories business is growing at Ford dealers as well, thanks in part to the number of new Ford vehicles coming to market. The newest addition is the compact Maverick pickup that went on sale this month with its own catalog of more than 160 new Ford parts and accessories. Ford Licensed Accessories add-ons from popular brands like RIGID, Yakima, Thule, and FOX are now available for Maverick pickup customers to roll in at purchase or to customize their trucks down the road. For the first time, a truck cap is available from Ford dealers at launch with a SnugTop offering for the Maverick pickup.