BRONCO WILD FUND DAYS at Roan Mountain Rhododendron Festival

Bronco Wild Fund (BWF) and Mountain Area Ford Dealers invite everyone to the 78th Annual Roan Mountain Rhododendron Festival – a two-day celebration to memorialize and perpetuate the most gorgeous display of natural beauty on the North American continent.

The BRONCO WILD FUND DAYS display allows participants to discover what Bronco Wild Fund and Ford dealers are doing to help increase access, stewardship, and preservation of our public lands.

Join us for recreation, games, a chance to win* a 2025 Ford Bronco® Big Bend® and an opportunity to support the Roan Mountain Citizens Club and the Roan Mountain State Park’s Tom Gray trail restoration project.

Designated parking and special gifts for Bronco owners. And Broncos will be on hand to shuttle participants up to the Rhododendron Overlook – a fantastic way to test drive a new Bronco!

For more information on Bronco Wild Fund, please visit BroncoWildFund.com


*NO PURCHASE NECESSARY. Sweepstakes begins 3/27/25 at 12:00:01 AM, ET and ends on 11/30/25 at 11:59:59 P.M., ET. Open only to legal residents of the 50 US/DC, 18 years or older. Visit https://fordeventreg.com/assets/pdfs/en/BWFSweepstakesRules.pdf for Official Rules and complete details, including entry instructions, prizes, odds of winning, restrictions, etc. Void where prohibited or restricted by law. Sponsor: Ford Motor Company, 16800 Executive Plaza Drive, Dearborn MI 48126.