Bronco Wild Fund Support s Outdoor Preservation
- Ford is establishing Bronco Wild Fund, fulfilling its promise to help Bronco brand’s outdoor enthusiasts return to the wild responsibly through preservation, education and access programs funded by a portion of the proceeds from every Bronco sold
- Bronco brand’s endowment is targeted to raise up to $5 million annually for reforestation, trail management, outdoor adventure and scholarship programs through nonprofits dedicated to the preservation of our nation’s outdoors for generations to come
- First alliances supported by the Bronco Wild Fund are the National Forest Foundation, the exclusive nonprofit working to support America’s 193 million acres of national forests, and Outward Bound USA, a leading educational nonprofit teaching teamwork and character development through challenging outdoor experiences
Today, Ford unveiled the Bronco Wild Fund, designed to promote the responsible enjoyment of the great American outdoors by supporting preservation and access programs. The endowment will be funded by a portion of the proceeds from all-new 2021 Bronco two-door, four-door and Bronco Sport SUV sales, as well as Ford licensed merchandise. The fund’s goal is to raise up to $5 million annually and today pledged to plant one million new trees by the end of 2021.
“Improving people’s lives has always been part of the Ford legacy, and the Bronco Wild Fund continues that tradition by helping Bronco owners and enthusiasts connect with the outdoors on a deeper, more personal level – ultimately helping them become responsible stewards of our nation’s treasures,” said Darci Gurney, Ford brand content and alliances manager.
Connecting with and inspiring people into the wild, responsibly
Bronco Wild Fund will work through a series of strategic alliances with nonprofits selected for their preservation efforts of America’s outdoors and their encouragement of responsible stewardship through improved access and education. The first two nonprofits to reach those objectives include the National Forest Foundation, which will receive support to help with its reforestation of America’s national forests, and Outward Bound USA, which will receive funds to provide access for young people to learn and grow through outdoor experiences in some of our country’s great wilderness spaces.
Future preservation initiatives will include financial support for reforestation and trail maintenance programs, forest health, fire mitigation and restoration work. The fund will provide additional support through equipment donations to various forestry agencies across the U.S., while outdoor access programs will focus on education and scholarships, outdoor learning and environmental stewardship.
To learn more about the Bronco Wild Fund, go to www.broncowildfund.com