Bronco Nation

Bronco* Sport Residual Values by Model

Deepshag
Aug 24, 2020

Wank ER

Aug 24, 2020

I realize this for the Bronco Sport and a lease table, but as we look into which model or "badge" for the Bronco this gives a glimpse into the 15K residual value impact from Cars Direct.
Yes, it is sort of apples to oranges, but it's something to look at for now. I've seen slow to no news as of late on the Bronco front.

Note the Big Bend as a suggested more financially sound purchase than the First Edition.

Bronco Sport Residual Values: 24 vs. 36 Months
Trim24-Mo Residual36-mo Residual
Base58%50%
Big Bend61%53%
Outer Banks57%49%
Badlands60%52%
First Edition54%46%
Source: https://www.carsdirect.com/deals-articles/2021-ford-bronco-sport-residual-values-arent-terrible
Notes:
Figures based on 15k mi/yr
Add 3% for 10,500 mi/yr leases
2021 FE Cactus Grey
Username, BuzzyBud
Last edited by a moderator: Aug 24, 2020

Rank VI

Aug 24, 2020

#1
"Bronco Sports will debut with 0% APR financing" wow!
2021 BadSquatch, 4DR, 2.7/AT, High Package, Oxford White
NC_Pinz

Aug 24, 2020

#2
Very apples and oranges. I suspect the value of the Broncos to be pretty good for quite a few years out, if not for the life of the vehicle.
Username, Deano Bronc

Rank VI

Aug 24, 2020

#3
NC_Pinz
Very apples and oranges. I suspect the value of the Broncos to be pretty good for quite a few years out, if not for the life of the vehicle.
Yes. I agree with you. It is apples and oranges and the Bronco Sport enters into a very saturated small SUV market. even the AWD has competition from Subaru and the like. The Bronco is a much different beast and how well it holds value will have a lot to do with how well it sells against the Jeep. I also think the restrained supply and high demand could cut both ways for the Bronco.
I wasn't there...
Username, Deano Bronc

Rank II

Aug 24, 2020

#4
SierraHotelBronco
Yes. I agree with you. It is apples and oranges and the Bronco Sport enters into a very saturated small SUV market. even the AWD has competition from Subaru and the like. The Bronco is a much different beast and how well it holds value will have a lot to do with how well it sells against the Jeep. I also think the restrained supply and high demand could cut both ways for the Bronco.

Agree, Broncos and Bronco sport to me are a purpose built lifestyle vehicles. Not a normal boring vehicle. I think itll hold value very well.. I mean, if jeeps can do it with terrible reliability.. I can imagine these be awesome on resale later on.
SierraHotelBronco, BuzzyBud

Rank III

Aug 26, 2020

#5
Really not a comparison at all. This would be like trying to value a Wrangler against a Renegade. Two completely different vehicles, markets, and customers.
2018 Ford Raptor
2020 Audi SQ5-2022 4dr Wildtrak on order.

Wank ER

Aug 26, 2020

#6
Silver-Bolt
Really not a comparison at all. This would be like trying to value a Wrangler against a Renegade. Two completely different vehicles, markets, and customers.
Hence the term apples and oranges and the comment about slow news. Just something of interest to create discussion, not debate.
2021 FE Cactus Grey

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