Automotive Concepts Wins SEMA PRO Cup Challenge Fan Favorite Award

DPS Automotive, an automotive restyling shop in Arlington Heights, Ill., is the winner of the second SEMA Professional Restylers Organization (PRO) Cup Challenge. DPS Automotive won the award for creating an accessory package for the 2022 Volkswagen Atlas that has wide consumer appeal.

The PRO Cup Challenge encourages customization of new-model vehicles and raises the awareness of vehicle accessorizing to the general public. Packages are designed to increase profitability for restylers and dealers, but that doesn't necessarily make them a bad choice for customers, who save sourcing and labor time. It's all about your priorities and if the package offers items you want.

The Volkswagen Atlas includes a full satin blue wrap with interior accents, custom Wheel Pros 21-inch wheels, Rosen Electronics dual rear seat tablets, and lowering springs.

The competition took place at the SEMA Show and featured seven restylers showcasing a package for a popular new-model vehicle that would take less than 40 hours to execute and cost no more than $12,500.

Other companies competing in the PRO Cup Challenge included Auto Image, 2021 Ford F-150; Integrity Customs, 2021 Jeep Gladiator; On The Rocks 4x4, 2021 Chevrolet Silverado; City Kia/Vaccar Co., 2021 Kia Sorento; and Crush Customs, 2021 Kia Telluride. Automotive Concepts won the Fan Favorite Award for their accessorized 2021 Ford Bronco.

Named the "Stallion Edition," Automotive Concepts' 2021 Outer Banks Bronco features modifications such as:

• @readylift 2" suspension
• @blackrhinowheels 18" wheels with @toyotires
• @gorhino rooftop rack with Pro Rac crossbars
• @katzkin_leather interior
• @llumarfilms paint protection film/hood & fenders
• @roughcountry rear door flip table
• @airdesignusa fender flares and hood scoop
• Champion heated seats
• @brandmotion Full Vue camera system