Ford has updated its FAQs for the most recent news. We will be discussing these at 8 p.m. ET on Wednesday, January 25 with Bronco Brand Manager Matt Winter.
What is the Bronco Order Modification Private Offer Program?
Ford has issued the 2023 Bronco Order Modification Private Offer Program which provides selected 2023 Bronco order holders with an incentive to modify their order. These changes give you the best chance at having your order produced in the 2023 model year. Contact your Ford Dealer and update your order to a buildable configuration as soon as possible. Please note that taking no action puts you at risk of not receiving your Bronco in the 2023 model year.
What incentives are offered with the Bronco Order Modification Private Offer Program?
You can receive a $2,500 Bronco Order Modification Private Offer toward the purchase or lease of your Bronco or another eligible Ford vehicle if you meet one of the following criteria:
You are a current Wildtrak series customer and convert your order to a Badlands, Big Bend, or Outer Banks series without any option for a Molded-In Color Hardtop (excludes two-door orders), Sasquatch Package, or Lux Package.
You are a current non-Wildtrak series customer and modify your order within the existing trim series to remove any existing Molded-In Color Hardtop (excludes two-door orders), Sasquatch Package, or Lux Package.
You are an unscheduled 2023 Bronco order holder, cancel your Bronco order, and purchase an in-stock 2022 to 2023 model year Ford, including Bronco, or order a 2023 model year Ford vehicle excluding Mustang Mach-E, F-150 Lightning, and Specialty Vehicles (Raptor, Shelby GT-500, and Mustang Mach-1).
What amount will I receive if I modify my order?
You can receive a $2,500 Bronco Order Modification Private Offer toward the purchase or lease of your Bronco if you make approved modifications.
How do I claim this offer?
Work with your dealer to modify your order according to the approved guidelines. You have until March 7, 2023, to change your order and be eligible for the Order Modification Private Offer. However, the sooner you make the change, the better chance you will have for it to schedule in the 2023 model year.
Who is eligible to claim the Bronco Order Modification Private Offer Program?
Select customers with a 2023 unscheduled Bronco order that have Molded-In Color Hardtop (excludes two-door orders), Sasquatch Package, and/or Lux Package as of January 18, 2023, excluding a Heritage, Heritage Limited, Everglades, and Raptor are eligible to claim this offer.
Can I choose which commodities I want to remove?
You must remove any and all the following from your order, Sasquatch Package, Molded-In Color Hardtop, and the Lux Package, to be eligible for the offer. Removing only some of these commodities will make you ineligible to receive the offer.
Can I order, purchase, or lease another Ford vehicle through a different dealer?
Yes, you can order and purchase or lease an eligible Ford vehicle at any dealer.
Do I receive the $2,500 if I just make the order change or place a new Ford vehicle order?
No, you must take delivery (either purchase or lease) of your changed order Bronco or your new Ford vehicle in order to receive the $2,500 incentive. It is only good toward the purchase or lease of a Bronco or another eligible Ford vehicle.
How long do I have to make changes?
If you choose to modify your 2023 Bronco order, you must take action by March 7, 2023, to be eligible for the incentive and apply it to the purchase or lease of your Bronco or another eligible Ford vehicle.
You must remove any and all the following from your order, Sasquatch Package, Molded-In Color Hardtop, and the Lux Package, to be eligible for the offer. Removing only some of these commodities will make you ineligible to receive the offer.
If you choose to purchase or lease another eligible Ford vehicle, you must cancel your current 2023 Bronco order by March 7, 2023.
I have a Heritage/Heritage Limited/Everglades/Raptor ordered, am I eligible to change my order and claim this offer?
No. Customers with Heritage Edition, Heritage Limited Edition, Everglades, or Raptor orders are not eligible to claim this offer.
Will the Order Modification Private Offer affect the existing Model Year Transition Private Offer?
You will receive two separate certificates, one for the amount you were previously eligible for under the 2023 Model Year Transition Private Offer and one for the amount you are eligible for with the Bronco Order Modification Private Offer. Please review details about the Model Year Transition Private Offer here.
Can changes be made to my order again after making these modifications?
Yes, however changing the series back to Wildtrak or adding back removed options (Molded-In Color Hardtop, Sasquatch Package, or Lux Package) will result in your order not being eligible for the Order Modification Private Offer.
How does the Bronco Order Modification Private Offer Program impact a two-door order?
If your order is a two-door Bronco model, you only need to remove the Sasquatch Package and Lux Package to be eligible for the incentive (there is not a soft top option currently available on a two-door). Two-door Wildtrak customers can switch to another series and retain a two-door model without Sasquatch Package and Lux Package and be eligible for the Order Modification Private Offer
Can I switch from a four-door to a two-door or vice-versa and still be eligible for the incentive?
Customers with a four-door Bronco model may not switch into a two-door model. Four-door Bronco orders must remain Four-door in order to be eligible for the incentive.
If my dealer has in-stock Broncos available, can I claim this offer and buy one of those?
You must cancel your 2023 Bronco order and buy any other eligible in-stock Ford vehicle, including Bronco, except for the Mustang Mach-E, F-150 Lightning, and Specialty Vehicles (Raptors, Shelbys, and Mustang Mach-1).
Will removing commodities and claiming this offer improve my chances of getting scheduled?
All Bronco orders will continue to be prioritized according to reservation timestamp, vehicle model and configuration selected, part availability, and the number of vehicles your dealer receives; however, removing Molded-In Color Hardtop, Sasquatch Package, Lux Package or shifting from Wildtrak series will improve the likelihood of getting a Bronco in 2023 model year.
What if I have multiple Bronco Orders, are they all eligible for this incentive?
Yes, each impacted Bronco order is eligible for the incentive.
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