May 28, 2021
You've been patient. And we thank you for that. We've been doing everything we can. Through the pandemic. Through unprecedented demand. Through supply-chain hurdles and countless other things you don't give a damn about. All you want is a Bronco. The reason this email is down to the wire is because we've been doing everything we possibly can to avoid the need to send it. This launch has scuttled our best intentions and assumptions, so we want to set things right by talking to you straight: we are not yet able to give you a delivery timing update. This is due to our Achilles heel in this launch, the hardtop roofs. Our production capacity doesn't match up with the actual orders we received. And while we are investing millions of dollars to fix our roof supply issue, that investment unfortunately won't materialize overnight. Given these challenges, we unfortunately can't provide you with a definitive delivery window. Instead, we will alert you as your Bronco achieves every milestone in the production process:
We are deeply grateful for your undying love for this vehicle and we thank you again for bearing with us. We're going to get these Broncos out there, and we can't wait to see you out there. Doors off. Roof off. Way off of any paved surface. Sincerely, The Entire Bronco Team |
2021 OBX 2 door High Package Cyber orange, second day reservation, ordered Jan 20, 2021, blend date of 18 Dec 2021, delivery date of Jan 12th and loving it.
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May 28, 2021