Video Conference with Jim Farley, CEO of FoMoCo.

SlashRacer

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There were only six potential owners (counting myself) attending the Webex video conference. The common thread is we each are reservation holders for a MY21 Bronco. Initially, I thought it might just be a market survey performed by the marketing staff at FoMoCo. You could have knocked me over with a feather when Jim Farley entered the conference. Even then I thought maybe he was just passing through and wanted to say Hi. But no, he spent approximately one hour with us and came well prepared. He knew I placed my order for a Bronco on 7/14 and I had chosen a Badlands model. If I had not been sitting down, I would have done a backward stagger.

Years from now as I hand the key fob for the Bronco to my grandson, I will tell him all about this experience. Knowing me, I will probably tell him this story multiple times as he queues me up with his usual line, “Hey Papa, tell me that story one more time”. :)
Great write up @BuzzyBud.

Who knows......since you rubbed elbows with the big dog, maybe your build will get moved to the front of the line. ;)
 

Bronc96

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Thanks for sharing your experience Buzzy, very cool! (y)

It is things like this that show Ford is putting forth the effort to deliver the off road vehicle the customer wants. We are speaking and they are listening which is awesome. I am in for the long haul and can't wait!

P.S. I hope you get to see the new Bronc in person soon, but I am confident you will not be disappointed my friend. :)
 

RockstarBobby

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@Deepshag , @ChapEJF , @1Five1 Garage Thank you for reading my post and your kind words.

That conference went a long way toward helping me maintain my enthusiasm for owning a Bronco. Unlike many members here on Bronco Nation, I have not yet seen a Bronco. In a perfect world, I will see one prior to taking delivery.

My dream event is a tour of the Michigan Assembly Plant where I could see Broncos being built. Maybe dreams do come true?
I will gladly tag-a-log for that brother. Believe it or not - I'm good company.
 

Soggy

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On Tuesday, May 11, 2021, at 10:15AM EST I had the pleasure to participate in a video conference with Jim Farley, CEO of Ford Motor Company. It lasted about one hour, and I found every minute to be riveting. Any lingering concerns regarding whether a Bronco was the right vehicle for me were washed away.

Not only did I gain a deeper understanding of Jim, but I also learned about several members of the Bronco community who each have a long and rich history with Bronco ownership. Interestingly, I was the only participant without prior Bronco experience. Yet I grew to understand how the Bronco community is actively expanding the tent to welcome newbies like myself to share the culture.

I found it fascinating to learn Jim’s journey in guiding the Bronco during the initial stages. How some members of the Ford leadership team saw value in a modern interpretation and how Jim was instrumental in helping the design team arrive at the final design. Jim was equally proud of how the Ranger platform helped set the stage for the Bronco. Without both the platform and the final design we may have lost an opportunity to connect the Bronco to its rich history.

As you would expect, Jim is very much a hands-on leader who has spent hours behind the wheel of a Bronco. When asked for his impressions, there was no hesitation. Jim understands how many households may not be able to afford multiple vehicles. They seek off-road adventures, but also need a good daily driver. Jim was extremely impressed with how the Bronco is both a superb off-road vehicle and a great daily driver. It seemed the meeting was energized with his enthusiasm.

Clearly, Jim had a mission to accomplish. He wanted to learn what each of the participants planned to do with our Broncos. As we each took a turn speaking, it was clear we all understood the special opportunity Bronco ownership will provide. Jim seemed pleased with our responses.

With the information sharing component of the meeting complete, Jim offered a moment of reflection. It was clear he feels a burden of responsibility to delivery Broncos which exceed our expectations. He also was genuinely grateful for the trust all potential owners have given him and the Ford Motor Company.

Needless to say, I found it to be an incredibly good day to be a potential Bronco owner.

Epilogue

Over the years I have worked with many company CEOs. Some have a clear vision for their organization and possess an ability to structure their thoughts to make the vision a reality. Jim is clearly one of those CEOs.

Great CEOs need to function at the 50,000-foot level. No one else in the company can soar at that level. With your head in the clouds, you can easily lose sight of your vision’s implementation. That is when targeted meetings are organized.

During these challenging times for the rollout of the Bronco, some of you may wonder if additional clarity on the rollout was obtained during the meeting. Although we all have questions and seek answers, that was not the purpose of the meeting.

I believe each participant came away from that meeting with a richer understanding of Jim. In many ways, that far exceeded my expectations.
I would be curious to know why in a world of vehicles getting 25-60 mpg the Broncos are 16-22 mpg. I am pissed off at the mpg Ford’s overall have. And I am a Ford guy. I mean, it is the 21st century and gas prices are rising. Love the Bronco but 16mpg is making me rethink my order.
 

BuzzyBud

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I would be curious to know why in a world of vehicles getting 25-60 mpg the Broncos are 16-22 mpg. I am pissed off at the mpg Ford’s overall have. And I am a Ford guy. I mean, it is the 21st century and gas prices are rising. Love the Bronco but 16mpg is making me rethink my order.
I understand your concern. Within the next couple years, I expect we will see a hybrid powertrain for both the Bronco and the Ranger. You are correct that times are changing and I fully expect Ford will change with the times. My Bronco will take me on great adventures. I have waited many years for this moment and I understand what it will cost.
 
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TK1215

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I understand your concern. Within the next couple years, I expect we will see a hybrid power train for both the Bronco and the Ranger. You are correct that times are changing and I fully expect Ford will change with the times. My Bronco will take me on great adventures. I have waited many years for this moment and I understand what it will cost.
This vehicle, for me is a purpose built one. I am getting it for specific reasons and I am acutely aware of the shortcomings it may have. No rose colored glasses for me.
 

KennyMac

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I would be curious to know why in a world of vehicles getting 25-60 mpg the Broncos are 16-22 mpg. I am pissed off at the mpg Ford’s overall have. And I am a Ford guy. I mean, it is the 21st century and gas prices are rising. Love the Bronco but 16mpg is making me rethink my order.
Hop in any vehicle that is pushing that 60 mpg mark and head out on the Rubicon trail. I suspect you will have your answer in short time.
 

Rock Biter

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Going Off Road does not mean turning off a paved road into your concrete driveway.
 

LR48

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@Deepshag , @ChapEJF , @1Five1 Garage Thank you for reading my post and your kind words.

That conference went a long way toward helping me maintain my enthusiasm for owning a Bronco. Unlike many members here on Bronco Nation, I have not yet seen a Bronco. In a perfect world, I will see one prior to taking delivery.

My dream event is a tour of the Michigan Assembly Plant where I could see Broncos being built. Maybe dreams do come true?
Thank you for the report on your meeting, personally I really like Jim Farley as the CEO of Ford and seemingly a very approachable individual (my stock is doing well). But as share holder and order holder I want Jim to have the Bronco area of the Ford business send us all weekly updates on progress with the various issues. Compared with other product divisions of Ford the Bronco area is setting on it's hands regarding production, accessories and parts issues.

I danced around with Ford corporate and the local dealership to get a tour of the facility and see Broncos being made without success. I certainly realize the liability and logistical nightmare this may create for Ford, but the aspect of meeting the people who's hands touch and assemble my vehicle personalizes the process as well hearing first hand the challenges they face to get it done right. We often forget how many hands were and are involved in getting a vehicle to us. I had the opportunity many years ago to watch a motorcycle I ordered being made just for me and spent time with the engineers and people doing all the assembly and testing. Every time I was dragging my knee on the ground around a curve, I appreciated their care and hard work. I think all of us who continue to wait should get a free tour of the Henry Ford Museum and a tour of the factory ( in my dreams) but it would be so great to have a group of us from BroncoNation meet in Detroit and have that happen. Thank you again for the report and update.