Question about pricing and dealerships.

Retiredguy

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Advocate I

Jan 10, 2021
3
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30
Florida, USA
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Michael
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Daniels
Just picked up my Big Bend yesterday. Used the X plan and there was also a $500 rebate. Dealer fee was $795 but the X plan dropped it to $100. I live on the East coast in Florida and had to travel to a dealer on the Gulf but it was worth it.
 
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Deano Bronc

Rank VI

Don't delete

May 20, 2020
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Winona Lake, IN, USA
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Dean
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Smeltzer
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0215

Just picked up my Big Bend yesterday. Used the X plan and there was also a $500 rebate. Dealer fee was $795 but the X plan dropped it to $100. I live on the East coast in Florida and had to travel to a dealer on the Gulf but it was worth it.
Welcome to Bronco Nation! Sounds like you got a great deal. There is a very good chance I will be road tripping to get my Bronco as well.
Make sure you post some pictures!
 
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Retiredguy

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Advocate I

Jan 10, 2021
3
5
30
Florida, USA
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Michael
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Daniels
I think it was a good deal. The X Plan saved on some dealer fees plus there is a discount on the price of the car. The $500 rebate also applied.

The dealer was easy to work with.
 
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Downriver Dave

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Super Supporter II

Jan 22, 2021
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Brownstown, MI
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David
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Diehl
How's that engine? I haven't been paying too much attention to posts lately, just curious how it performs since it's the smaller option.
Not bad actually. I was surprised at how much pep it has being only a 3 cylinder. I am curious how it will hold up after higher mileage. It is a tad under powered but for what I plan to use it for its perfect for my wife and I, not for serious off roaders. I definitely wont be going to MOAB.
 

RickFord22

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Advocate II

Jan 26, 2021
10
1
68
Omaha, NE
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Rick
Last Name
Harris
We ordered our Badlands edition a few days ago and I am really interested in what the price actually looks like. The dealer tells me that I will be paying 100% of the MSRP because of the demand, but come on - there isn't ANY wiggle room for free paint protection, tinting windows or anything?? I do not know anyone at Ford, so I won't be eligible for X-Plan :(
 

Steinfeld9

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Advocate II

Dec 7, 2020
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San Diego, CA, USA
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Jacob
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Steinfeld
We ordered our Badlands edition a few days ago and I am really interested in what the price actually looks like. The dealer tells me that I will be paying 100% of the MSRP because of the demand, but come on - there isn't ANY wiggle room for free paint protection, tinting windows or anything?? I do not know anyone at Ford, so I won't be eligible for X-Plan :(
That's a really bad statement on their part. You should be able to knock the price down. Also you might want to look into how to access the x-plan, you'd be surprised at how many different companies/ government departments are partners. (Not saying that you should, but certain groups with memberships that you can join will give you access just by becoming a member if you feel so inclined to pay the membership fees)
 
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RickFord22

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Advocate II

Jan 26, 2021
10
1
68
Omaha, NE
First Name
Rick
Last Name
Harris
We ordered our Badlands edition a few days ago and I am really interested in what the price actually looks like. The dealer tells me that I will be paying 100% of the MSRP because of the demand, but come on - there isn't ANY wiggle room for free paint protection, tinting windows or anything?? I do not know anyone at Ford, so I won't be eligible for X-Plan :(
That's a really bad statement on their part. You should be able to knock the price down. Also you might want to look into how to access the x-plan, you'd be surprised at how many different companies/ government departments are partners. (Not saying that you should, but certain groups with memberships that you can join will give you access just by becoming a member if you feel so inclined to pay the membership fees)
Good info. Thanks
 

Bronclahoma

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Supporter I

Feb 15, 2021
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Norman, OK
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Lindell
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Dillon
These vehicles are scarce, I don't see why a dealer would be selling at invoice. I have a copy of the invoice for mine and there is less than $1500 markup on a near loaded BL (I deleted tow pkg). There is a $500 national rebate, but that might/might not be there at time of delivery. So there is not a great deal of wiggle room for a dealer. There is a place on the invoice for the X Plan price and it reads N/A. Hope this is helpful. At this time you should be able to get the rebate for sure and get some concession on price. If there is a trade involved, just getting a low quote on price doesn't mean anything. Also make sure you don't give it back to them in F&I. :) Keep in mind the overhead a dealer has. They can't stay in business selling cars for invoice.
 
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Downriver Dave

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Jan 22, 2021
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Brownstown, MI
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David
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Diehl
These vehicles are scarce, I don't see why a dealer would be selling at invoice. I have a copy of the invoice for mine and there is less than $1500 markup on a near loaded BL (I deleted tow pkg). There is a $500 national rebate, but that might/might not be there at time of delivery. So there is not a great deal of wiggle room for a dealer. There is a place on the invoice for the X Plan price and it reads N/A. Hope this is helpful. At this time you should be able to get the rebate for sure and get some concession on price. If there is a trade involved, just getting a low quote on price doesn't mean anything. Also make sure you don't give it back to them in F&I. :) Keep in mind the overhead a dealer has. They can't stay in business selling cars for invoice.
X plan is available on the Bronco Sport, I got mine with it. It is not available for the full size Bronco though.
 
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Bronclahoma

Rank II

Supporter I

Feb 15, 2021
117
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414
Norman, OK
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Lindell
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Dillon
Hmmm. Don't understand why my invoice would say "N/A." It doesn't affect my deal. I got a good price, better than X Plan.
 

Brongo

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Advocate III

Feb 10, 2021
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New York
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Chris
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Seda
You can also apply an X Plan to the pricing. Could drop maybe $1,200 off the price.
My dealer made it clear it was MSRP and that’s that. I played with the idea of going to one of the out of state dealers for the under invoice pricing but then I heard of people paying thousands over sticker on the different forums and decided to do the business with my local dealer where I would have it serviced anyway.
So before I ask let me put it out there that I went into ordering my vehicle knowing I would be paying a premium (I got a first edition) and have no problem paying full msrp. My question is, is there any haggling to be done over price because it's a pre-order and already reserved for me? Or is the dealer basically stuck at that price? I would like to know just so I'm not going in trying to get a little bit knocked off and them tell me no when I can know before. Only talking about the price of the vehicle of course, not extras and accessories and warranties ect.
My dealer made it clear it was MSRP and that’s that. I played with the idea of going to one of the out of state dealers for the under invoice pricing but then I heard of people paying thousands over sticker on the different forums and decided to do the business with my local dealer where I would have it serviced anyway.
 
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TrailReady

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Jan 27, 2021
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calif.
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S
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T
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MSRP on my order.
& good trade in $$$$$.
Havent checked recently about if the $500 from Ford is still happening. Anyone know how long or is that month to month knowledge?
 

SargeKnine

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Advocate II

Mar 11, 2021
8
5
68
NC, USA
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Eva
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Scott
MSRP on my order.
& good trade in $$$$$.
Havent checked recently about if the $500 from Ford is still happening. Anyone know how long or is that month to month knowledge?
$500 national incentive. Ordered my BS OB+OB 2/23
However, I got an additional $500 rebate but does $1000 really make or break the deal? Not to me...now the wait begins. Still don't have my VIN. Spoke with dealer today and they said hope to have it by end of week.
 
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Khaos

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Advocate II

May 13, 2021
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1,059
Kennesaw, Cobb County, Georgia, United States
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Oscar
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Mora
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2903

We ordered our Badlands edition a few days ago and I am really interested in what the price actually looks like. The dealer tells me that I will be paying 100% of the MSRP because of the demand, but come on - there isn't ANY wiggle room for free paint protection, tinting windows or anything?? I do not know anyone at Ford, so I won't be eligible for X-Plan :(
Rick your ordering dealer can actually give you a breakdown of what the vehicle would cost. WBDO which is the system that we use to actually build and price at the store would give you list of package and prices for it. As far as deals we sell every single bronco at MSRP, there are several other dealers that are current selling 5k + for stock orders so I would wait for your order.