Thanks for your interest! We certainly want to release them as quickly as possible but there are a few factors at play.
First, filming these videos and getting them right takes a lot of time, more than is immediately apparent. Time with the Broncos that are available is extremely limited. There aren't very many around for filming and many of the ones that are have similar specs. We don't just need a random 4 door, we need a 4 door with this particular top and that Bronco might not be available because it's on its way to an event or being held back for who knows what reason. You have to remember that these are some of the most in-demand vehicles on the planet, so getting time with them is a challenge.
Second, every detail counts in these videos because there's safety and legal considerations at play. We can't make a video that accidently tells someone to do something unsafe, so every detail has to be checked and rechecked. Also, we sometimes have to refilm, recut, or rerecord audio and, due to the first issue above, that might not be able to happen for awhile.
Third, COVID lockdowns have recently escalated severely in Michigan and Ford (quite understandably) is being very careful how much they let outsiders like Bronco Nation touch and be around vehicles that will have Ford employees or Ford supplier employees in them. This further limits what's possible.
Given the fact that the soft top was on everyone's mind this week and that it hadn't been seen by or demonstrated for the public in this detail, the team powered this one through so that more people could make better buying decisions. The soft top is standard on the four door for every trim from Base to Badlands. We really wanted to make sure that people had a chance to see what they were getting. Ford agreed and was a big help in getting this video through to the finish line. Also,
@Nashville Early Bronco put in a tremendous effort to get this ready and there's a big tip of the hat in order for him.
So we're going to try and get as many of these out as quickly as possible but nothing is certain. There's your director's commentary for the video, hope you stay tuned for more.