I guess I feel like it's a gimmick because it isn't new. It's being marketed as innovative and modular, but I can go unbolt my 2005 Ford fenders and remove them simply. There are plenty of vehicles with bolt on fenders. It isn't new, unique, innovative or cutting edge. It's status quo marketed as, drum roll...modular (or insert new marketing term).
Check out Keystone:
https://www.ebay.com/b/Keystone-Aut...eplacement-Fenders-Fenders/33644/bn_116248139
Bolt-on fenders, everywhere!
As a matter of fact, when I bought my 2005 Ford, one of the first modifications I was going to make...wait for it, was a second set of fenders, so I could cut the wheel openings larger. Ended up not needing larger wheel openings, but for a few hundred bucks I could have a second set of aftermarket (a/m) fenders.