Ford Pride Bronco

BroncoFred

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I find it interesting that Ford trying to show support for a group of people that have been marginalized and discriminated against in this country for it's entire existence is somehow controversial.
I’m ok with Ford trying to be all inclusive. They want everyone in their market group after all. I just think the build is UGLY. Are we not allowed to have our opinions?
 
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JoergH

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I’m ok with Ford trying to be all inclusive. They want everyone in their market group after all. I just think the build is UGLY. Are we not allowed to have our opinions?
It's not the ugly build comments I'm talking about, but I think you know that. It's not to my taste either. It's the comments about why Ford is doing this in the first place that I'm wondering about.
 
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WyoBronc

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Sometimes when an individual, or company, ventures down the road of celebrating one group over another the cause can cease to be about the (on its face) noble effort to celebrate a marginalized group, and conversely becomes more about the group, or groups they chose not to celebrate. Where was the black history Bronco? The Asian Pacific Bronco? The CHRISTmas Bronco? And correct me if I’m wrong, but wasn’t this past Friday International Donut day? Did anyone see a donut Bronco?

The intent was perhaps righteous? However, in this day and age all things are controversial, or political, or fodder for the social justice keyboard warriors. Add that to a vehicle’s mod being so poorly executed, so over the top, stereotypical, loud, tacky, and dare I say…..hideous, that relatively few would choose to even drive it across hostile, barren Moab, let alone the friendly confines of the city by the bay (with the exception Santa Barbara Barbie or My Little Pony).
It’s like painting a mustache on the Mona Lisa or Jennifer Gray (of dirty dancing fame) getting a nose job…..it was perfect as it was. It was reconstructed when a bumper sticker would have sufficed. But, a bumper sticker wouldn’t have stimulated conversation, rooted out prejudices, trended on twitter, or provided a forum for those who truly believe in gay rights,…….or those that perhaps want to give the impression to others that they champion the cause. Do we really, for that matter honestly know if Ford’s intentions were honorable? Were they about Ford being socially in tune and down with the cause? Or were their intentions a little more sinister or premeditated? Could they have been more financially motivated? (gasp!). I believe, based on Fords past actions, that this was a calculated business opportunity and controversy was an intended consequence…..creating a buzz. I’ll leave it to the more gullible amongst us to make the case for Ford’s wholesome intentions, that their primary purpose was as they portrayed them in spite of the fact that every decision they make is centered around money, and profit.
If their intentions are indeed honorable, I’ll wait for the Dirt Mountain or Ice Mountain thematic Bronco build…..now those are some persecuted groups that could use a champion like Ford.

Okay…….that may have been a bold exercise of my first amendment rights. Now rip me to shreds…as a fascist, a jaded capitalist, conservative, a liberal, a socialist, or Jeep guy, or…..
 
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rmetzler78

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Jan 3, 2022
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On another thread, folks were complimenting a MAGA sticker on a Bronco. They were not claiming it was "too political".
Link the thread I will complain. I love complaining its why I come here. Where is my bronco? The wheels are too small! No manual on the Raptor? It's all I have in my life right now.....
 
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BuckYeah

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Sometimes when an individual, or company, ventures down the road of celebrating one group over another the cause can cease to be about the (on its face) noble effort to celebrate a marginalized group, and conversely becomes more about the group, or groups they chose not to celebrate. Where was the black history Bronco? The Asian Pacific Bronco? The CHRISTmas Bronco? And correct me if I’m wrong, but wasn’t this past Friday International Donut day? Did anyone see a donut Bronco?

The intent was perhaps righteous? However, in this day and age all things are controversial, or political, or fodder for the social justice keyboard warriors. Add that to a vehicle’s mod being so poorly executed, so over the top, stereotypical, loud, tacky, and dare I say…..hideous, that relatively few would choose to even drive it across hostile, barren Moab, let alone the friendly confines of the city by the bay (with the exception Santa Barbara Barbie or My Little Pony).
It’s like painting a mustache on the Mona Lisa or Jennifer Gray (of dirty dancing fame) getting a nose job…..it was perfect as it was. It was reconstructed when a bumper sticker would have sufficed. But, a bumper sticker wouldn’t have stimulated conversation, rooted out prejudices, trended on twitter, or provided a forum for those who truly believe in gay rights,…….or those that perhaps want to give the impression to others that they champion the cause. Do we really, for that matter honestly know if Ford’s intentions were honorable? Were they about Ford being socially in tune and down with the cause? Or were their intentions a little more sinister or premeditated? Could they have been more financially motivated? (gasp!). I believe, based on Fords past actions, that this was a calculated business opportunity and controversy was an intended consequence…..creating a buzz. I’ll leave it to the more gullible amongst us to make the case for Ford’s wholesome intentions, that their primary purpose was as they portrayed them in spite of the fact that every decision they make is centered around money, and profit.
If their intentions are indeed honorable, I’ll wait for the Dirt Mountain or Ice Mountain thematic Bronco build…..now those are some persecuted groups that could use a champion like Ford.

Okay…….that may have been a bold exercise of my first amendment rights. Now rip me to shreds…as a fascist, a jaded capitalist, conservative, a liberal, a socialist, or Jeep guy, or…..
Damn it. Missed another Donut Day! I’m always looking for an excuse to eat a donut. We need to add Donut Day to the Bronco Nation calendar of events.

Seriously, though. Excellent food for thought, @WyoBronc. Motivation should always be scrutinized, it serves to sustain ones objectivity.
 
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WyoBronc

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Jan 24, 2021
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Damn it. Missed another Donut Day! I’m always looking for an excuse to eat a donut. We need to add Donut Day to the Bronco Nation calendar of events.

Seriously, though. Excellent food for thought, @WyoBronc. Motivation should always be scrutinized, it serves to sustain ones objectivity.
I guess their motives would be less suspect to me if they, and virtually every other company and Johnny come Lately politician, had of done this type of thing back when it would have mattered. I mean, where was the Gay Pride Pinto, or Love is Love Bronco II? I guess I must have been too high on hippie lettuce listening to Janice Joplin records to notice Ford’s finger on the social pulse of America back then.
Where were these bold marketing ploys when gay people were being strapped to the hitch of an F-150/Silverado by rednecks in Laramie (real rednecks….not the Blake Shelton-loving red, red, red, red, rednecks) and dragged down a gravel road? A Gay Pride F-150 would have lent some credibility to the cause, and their intentions back then. Now that the political and social winds have turned (detected by a finger in the wind) it just seems too calculated, and opportunistic to me these days, when jumping on the bandwagon is perceived as courageous and woke.
Or perhaps they’re right as the rain and I’ve just lived too long……at least Pontiac were woke enough to have the Trans-Am back in the day :)
 

Calgecko

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I'm legitimately curious - how many of you who are criticizing this, have gay family members or close friends? How would they feel about you taking the stance you are? Personally, my brother is gay, my brother-in-law is gay, my father-in-law is gay, my wife's aunt is gay, and I have dozens of gay and trans friends - and they are FINALLY getting the acceptance they deserve (scratching the surface) in society, thankfully - due to the 'awareness' brought to the topic of LGBTQIA equality over the past years. It's sad how much discrimination and inequality they still face on a daily basis - something that most of us straight/white folks will never need to worry about and can't fathom... but it's real. And it's sad. Because they're people , just like us - some of them are automotive enthusiasts - and they DON'T feel included because any time people find out they're gay, they get treated differently for some stupid reason. For those of you wondering 'why now' - the same could be said for women's rights - why should we have bothered with giving women the right to vote - when it wasn't done previously? What about equal opportunities for black/minorities? How about you TRY to understand something that may not be prevalent in YOUR little world, and understand that it IS important? /rantover
 

WyoBronc

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I would venture to say there is not a single person amongst us that doesn’t have one or more gay family members, friends, coworkers, etc. in our little worlds…..my little world certainly does. I also think you can love the cause, hate the execution, and question corporate motivations all at the same time.
 

TK1215

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I'm legitimately curious - how many of you who are criticizing this, have gay family members or close friends? How would they feel about you taking the stance you are? Personally, my brother is gay, my brother-in-law is gay, my father-in-law is gay, my wife's aunt is gay, and I have dozens of gay and trans friends - and they are FINALLY getting the acceptance they deserve (scratching the surface) in society, thankfully - due to the 'awareness' brought to the topic of LGBTQIA equality over the past years. It's sad how much discrimination and inequality they still face on a daily basis - something that most of us straight/white folks will never need to worry about and can't fathom... but it's real. And it's sad. Because they're people , just like us - some of them are automotive enthusiasts - and they DON'T feel included because any time people find out they're gay, they get treated differently for some stupid reason. For those of you wondering 'why now' - the same could be said for women's rights - why should we have bothered with giving women the right to vote - when it wasn't done previously? What about equal opportunities for black/minorities? How about you TRY to understand something that may not be prevalent in YOUR little world, and understand that it IS important? /rantover
I showed it to my lesbian daughter and her reply was “why would they do that to the Bronco?“ Followed by “trying to get their share of the market”. Then the smart ass that she is says, “how about they just build yours, so we can finally get off road!?” And yes I deleted her critically placed F bomb! :ROFLMAO: She is hoping that I would have it by the time she gets married in August. She and her soon to be wife are going up to Moab for a week. I told her maybe for her first anniversary.
 

BuckYeah

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I hear what you're saying, @Calgecko and I agree with you. I do think @WyoBronc makes a valid point about the timing of companies to demonstrate (whether faux or genuine) their support for a marginalized community; they didn't seem to want to take a stand earlier, when its impact could have been more meaningful. I'm fortunate to have had friends from every walk of life, so it's my nature to accept everyone at face value. I suspect that some who take issue with the community have (to their knowledge) never known an LGBT individual, so they fail to see them as people. The ones that express a strong revulsion to the community probably have skeletons in their closet. They're either gay and closeted, afraid of being ostracized by peers and family, or they're latent homosexuals whose fear of exposure manifests as extreme criticism.
 

TK1215

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I hear what you're saying, @Calgecko and I agree with you. I do think @WyoBronc makes a valid point about the timing of companies to demonstrate (whether faux or genuine) their support for a marginalized community; they didn't seem to want to take a stand earlier, when its impact could have been more meaningful. I'm fortunate to have had friends from every walk of life, so it's my nature to accept everyone at face value. I suspect that some who take issue with the community have (to their knowledge) never known an LGBT individual, so they fail to see them as people. The ones that express a strong revulsion to the community probably have skeletons in their closet. They're either gay and closeted, afraid of being ostracized by peers and family, or they're latent homosexuals whose fear of exposure manifests as extreme criticism.
Hey Buddy! I am standing right here! :ROFLMAO: My daughter is constantly reminding me that I too am a lesbian!
 

MarkPS

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I'm legitimately curious - how many of you who are criticizing this, have gay family members or close friends? How would they feel about you taking the stance you are? Personally, my brother is gay, my brother-in-law is gay, my father-in-law is gay, my wife's aunt is gay, and I have dozens of gay and trans friends - and they are FINALLY getting the acceptance they deserve (scratching the surface) in society, thankfully - due to the 'awareness' brought to the topic of LGBTQIA equality over the past years. It's sad how much discrimination and inequality they still face on a daily basis - something that most of us straight/white folks will never need to worry about and can't fathom... but it's real. And it's sad. Because they're people , just like us - some of them are automotive enthusiasts - and they DON'T feel included because any time people find out they're gay, they get treated differently for some stupid reason. For those of you wondering 'why now' - the same could be said for women's rights - why should we have bothered with giving women the right to vote - when it wasn't done previously? What about equal opportunities for black/minorities? How about you TRY to understand something that may not be prevalent in YOUR little world, and understand that it IS important? /rantover
Devils advocate here:

I agree it’s a noble thought to believe Ford is showing solidarity of an oppressed minority, but by this logic where are the black, and or Native American history month Broncos ?

Those are 2 of the most brutally, and systemically abused, and oppressed groups in the long history of the country.

As my OP stated, the whole thing smacked of selective, opportunistic, commercialism to me from the beginning.