Ford Bronco Scheduled For Production Emails Arriving April 15


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Advocate II

May 6, 2021
Waterdown, Ontario
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Yeah!! What a great email to get on a Friday afternoon!

“Just wanted to send you a quick update on your Bronco ordered. The Bronco orders has been affected by the chip shortage but yours is to be built June 28,2020. We hope it will land in July or August.”
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Advocate I

May 15, 2021
Dallas, TX
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What a fucking nothing burger!!! Why even send out this load of bullshit email? Same old corporate management crap! “We’ve identified the problem and we’re taking steps to rectify it”. If you really cared “Bronco Team”, you would send people with orders held up by “hard tops” and say if you take delivery with a soft top we can cut you a deal on later delivery of a hard top when they become available. Or what part of the sas package are you having issues with? I want lockers and gears. I’d prefer different tires and shocks. Give me the options. What is holding up my order?? Want to be straight with me? Then be straight with me. When ? Sept ,January, next July? Be honest!
Now that’s being straight!!! What good is an early reservation and fairly early order…???!!! It appears our early reservations only count if you didn’t select popular items when you were ordering. Don’t get me wrong - I’m still in - but getting very very frustrated!

-Wildtrak..Area51..Hardtop..2.7v6..10sp Automatic..Mod bumper..Tow..Lux Pkg
-Reserved +-3hrs First Night. Order accepted email from Ford Feb 01 - NO BUILD DATE EMAIL
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Advocate II

May 14, 2021
Toano, Virginia
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Just got this email

Bronco Production Update View Online

We've all been waiting to get back to the wild for a long time now.
You've been patient. And we thank you for that.
We've been doing everything we can.
Through the pandemic.
Through unprecedented demand.
Through supply-chain hurdles and countless other things you don't give a damn about.
All you want is a Bronco.
The reason this email is down to the wire is because we've been doing everything we possibly can to avoid the need to send it. This launch has scuttled our best intentions and assumptions, so we want to set things right by talking to you straight: we are not yet able to give you a delivery timing update.
This is due to our Achilles heel in this launch, the hardtop roofs. Our production capacity doesn't match up with the actual orders we received. And while we are investing millions of dollars to fix our roof supply issue, that investment unfortunately won't materialize overnight.
Given these challenges, we unfortunately can't provide you with a definitive delivery window. Instead, we will alert you as your Bronco achieves every milestone in the production process:
Scheduled for Production – This email will provide an approximate build week.
Built – This email will confirm your vehicle is produced and awaiting final calibrations and accessory installs. It will include the estimated arrival date at your dealership.
Shipped – This email will confirm your vehicle is on its way to your dealer and include the latest estimated arrival date.
We know those emails can't come soon enough. So for those who need to get off-road right now, we're offering priority access to our complimentary off-road driving experience, the Bronco Off-Roadeo. Register here. We'll also keep creating opportunities for you to experience these beasts in person in your local area, which you can learn more about through Bronco Nation here.
We are deeply grateful for your undying love for this vehicle and we thank you again for bearing with us. We're going to get these Broncos out there, and we can't wait to see you out there. Doors off. Roof off. Way off of any paved surface.

The Entire Bronco Team

Even with this I'm still all in, I can wait!! Let's all be patient a little longer, or even awhile longer.But the experence is gonna be worth the wait!!!

Ford Motor Company
Customer Relationship Center (CRC)
P.O. Box 6248
Dearborn, MI 48126
All Rights Reserved.
Got the same email at 2:03 P.M.
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