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Since the start of 2020, the world has faced a significant shortage of microchips. The results of this shortage have been felt across the global automotive industry, with AutoForecast Solutions estimating that 11.1 million units of production were lost due to the shortage in 2021.
The shortage is estimated to ease during 2022. Still, production will continue to have delays and shortcomings until the problem is fully resolved. With an estimated 1,500-3,000 chips needed to produce well-equipped vehicles, manufacturers, including Ford, have their work cut out for them to meet demand for hot products like Bronco. Will Bronco maintain the encouraging pace enjoyed in the first quarter? For 2022, we expect to see continued pressure on features to reduce chip demand. For example, the elimination of the “halo” on higher-end Bronco headlamps would save chips without impacting the performance of vehicle and the feature could be added using an aftermarket solution.
Head over to the latest news page to read the full
article by Dean Parker, one of our newer contributors here at Bronco Nation.