Bronco Reservation Program Put On Hiatus

Ford has put the Bronco Reservation Program on pause and is now recommending that interested buyers that don't have a reservation or order work directly with dealers. See below for more info and FAQs.

August 24, 2021

To: All Bronco Vehicle Specialists & Dealer Principals

Subject: Bronco Vehicle Specialist Special Announcement | Bronco Vehicle Reservation Paused

Based on Dealer Council feedback, effective Monday, August 23rd, Ford has paused the creation of new reservations for Bronco vehicles. The decision to pause reservations is due to the high number of Bronco 2 and 4-door model orders and current commodity constraints.
Customers are encouraged to work directly with their dealer who can help with the ordering process, delivery timing expectations, and build specifications. For example, dealers can best guide if a customer may be able to get a stock vehicle that’s already built or scheduled. Due to the high number of orders, delivery of Bronco vehicles placed today will extend through 2022 calendar year.

We will communicate a plan to reopen reservations when available.

DEALER ACTION REQUESTED
Please check to make sure your Dealership tier 3 website and advertising initiatives are no longer promoting Bronco Reservations.
Advertising and promotional material should be updated to encourage customers to talk to their Dealer about placing an order

FAQs

• Why did Ford shut-off reservations for the Bronco™ 2dr/4dr models? Due to the high demand, we’re temporarily pausing reservations for Bronco vehicles. Customers interested in a Bronco vehicle should contact their dealer.
• Can a customer place an order for a Bronco vehicle if they do not have a reservation? Yes, customers are encouraged to work directly with their dealer who can help with the ordering process, timing and options. For example, a customer may be able to get a vehicle that’s already built or scheduled. Due to the high number of orders, delivery of Bronco vehicle orders placed today will extend through 2022 calendar year.
• If a customer already has a reservation for a Bronco vehicle but has not converted it to an order yet, can they still place an order? Yes. Dealers can convert existing reservations to orders with customer consent.
• What Bronco model configurations can be ordered? Customers can order any Bronco model that is available on the Bronco build and price website. Please see the attached recommended builds that will likely be produced quicker based ongoing commodity constraints.
• I have a customer with an early reservation, how can I ensure they are being prioritized? The scheduling system will continue to pull orders based on customers reservation timestamp. As the systems runs out of buildable orders because of commodities, it will move down the list until it finds an order that is buildable. Scheduling prioritizes retail orders with a timestamp first, retail orders without a timestamp second, and stock orders last.
• When will Ford reopen reservations for Bronco vehicles? We will provide an update once more information is available.
• When will dealers be able to place retail orders for the 2022 MY Bronco vehicle? WBDO will open in Q4, more information on timing will be provided soon.

The Bronco Team