They are going up in price.
I have owned Broncos for 15 years and watch the market around Atlanta like a hawk hoping to find my next purchase to add to my stable.
All of the below is based on the southern market. I'm sure any Bronco will a little frame left will be listed for 2,000 to 4,000 more than what I have below if you are in the rust belt. And as always really the value is ….. what someone is willing to pay.
The buzz around the new bronco has excited a new crowd. Most are young and see a Bronco listed for 4,000 or 5,000 and think "what a bargain... when the new ones are going for 6 to 10 times that amount". What they do not realize is that a 25 year old vehicle is far from turn key …. and most Broncos out there are long overdue for a motor, transmission, ball joints, axel pivot bushings, brakes, paint and rust prevention. That 4,000 purchase can turn into a 15,000 nightmare real quick.
That being said. Right now you get a decent F150 that is the same year … and practically the same truck.... for 3,000 to 4,000 cheaper than a equivalent Bronco. if you do not have receipts for any major work completed ( the ones mentioned earlier) than you are starting at the 4,000 to 5,000 mark. Any recent work completed will add value... but who wants to spend 7,000 of a 25 year vehicle that can have a transmission or motor go out on the way home? Not the savvy buyer who does his due diligence before purchase. Right now you can turn any POS Bronco into a 4,000 'dump job' on any unsuspecting millennial who does know any better..... but after that it will be hard to pull the wool over anyone's eyes who knows about Ford trucks. Getting your price up into the 8,000 to 12,000 range will require a lot of work .… but it is not unrealistic ….. unlike the owner of the same year F150 … who no matter how much he dumps into the F150 it will never be worth more than 5,000 or 6,000 max.
I do not help the market by informing anyone who is looking to buy a Bronco to start in Arizona/New Mexica and parts of California. This is the holy land of classic vehicles and rust free Broncos are plentiful and the market is healthy. A rust belt resident can buy one and have it shipped for right at the 7,000 to 10,000 mark..... and save many thousands in rust repair …. not to mention that every bolt you loosen will require minimal effort compared to a rusty, crusty, bronco. That doesn't help you one bit … but hell I'm a giver.
