Zero Labs' restomods aren't cheap, but that hasn't slowed demand. "Many of our customers ... feel new plastic electric vehicles lack 'soul' or any connection to a personal history," said Adam Roe, CEO.
Last year, at Super Celebration West, John Bronco premiered. The mockumentary tells the fictional story of the original Ford Bronco pitchman. Now, he’s back for another go, this time in the appropriately named sequel – John Bronco Rides Again.